Affiliate Marketing Domination

Posts Tagged ‘affiliate marketing business’

Affiliate Marketing 101: You Must Focus For Affiliate Marketing Success

©2010 Doug Champigny, http://affiliate-marketing-domination.com
All Rights Reserved Worldwide.

Affiliate marketing will be the first experience many people have with marketing online, and for most it will also be their first self-owned business. In fact, the lure of self-employment and all the potential lifestyle benefits is exactly what leads many people into the affiliate marketing industry in the first place.

But self-employment, in affiliate marketing or most other business endeavors, is a double-edged sword. For most people it’s the first time they had to self-motivate. Until now, they’ve always worked for an employer and had a boss keeping tabs on them and their performance. Unfortunately for most in our society that’s led to becoming experts at getting just enough accomplished to keep from being fired.

But that level of output won’t create a successful affiliate marketing business for you – not even close. Nor will the common around-the-water-cooler mentality of many workplaces, where employees spend as much time talking about anything under the sun EXCEPT the job at hand.

To be successful in affiliate marketing requires a new skill for most people – the ability to focus on the job at hand, keep your activities focused on your goals, and focus your affiliate marketing business along proven successful paradigms.

As you start your affiliate marketing operations, try to be professional right from the start. Set aside an area specific to your affiliate marketing work and clear it of any distractions. Sitting on the couch with one eye on the TV and one on your laptop isn’t going to cut it. Neither is sitting at the kitchen table while your children are beside you doing their homework. Proper focus requires that you set aside both a regular time and a regular place, both free of distractions if you truly want to succeed in affiliate marketing.

Your new ability to focus must extend to the online world too. There are more potential distractions online today than mankind could have dreamed up just 20 or 30 years ago. You’ll be bombarded with e-mails, visiting various blogs, business networking at the Web 2.0 sites, doing keyword and content research – all of which will give you ample opportunities to be distracted from your affiliate marketing efforts. You can give in to them – or you can be successful as an affiliate.

In the end, it’s your self-discipline, your focus, that will be one of the largest factors in your success or failure as an affiliate marketer. Take control of your time, your environment and your actions and really focus on building a successful affiliate marketing business – you’ll love all the trappings that success can bring!

**************************************

Marketing mentor, coach and speaker Doug Champigny has been teaching companies new marketing strategies since the 1970’s, having owned and operated his own retail advertising agency before transferring to marketing online full-time since 1996. A recognized expert in how to market a product online or offline and master of these new marketing strategies, Doug Champigny is the creator of the PowerStart Marketing coaching program at http://www.PowerStart2010.com and the Affiliate Marketing PowerStart coaching program at http://www.affiliate-marketing-powerstart.info and is occasionally available for private 1-on-1 consultations and mentoring as well. Doug is a regular speaker at many of the live marketing events and conventions around North America – watch for him speaking live onstage in your area soon!

**************************************

Technorati Tags: affiliate marketing success, successful affiliate marketing, affiliate marketing business, affiliates

Twitter This

Usuario: Password:

Bookmark This Post:

Affiliate Marketing 101: Are You Building An Affiliate Marketing Business Or A Job?

©2010 Doug Champigny, http://affiliate-marketing-domination.com. All Rights Reserved Worldwide.

Affiliate marketing is possibly the most common way for people to start making money online, and an affiliate marketing business might help your earn more money than you ever have before – but for the majority of affiliates they find too late that they haven’t built a business, they’ve just created another job for themselves.

You may be wondering how that’s possible – after all, isn’t affiliate marketing a self-directed occupation with no one over you? Yes, in most cases that true. But let’s take a look at the differences between a job and a business, shall we?

If you have a job right now, you get paid for your efforts – it may be an hourly wage, it may be a salary or you may be on some sort of draw against commissions. And if you’re on salary or draw, chances are you can miss a few days and still get paid, as long as it doesn’t happen too often, right?

But what happens if you take a month off a couple of times a year – or say one month in three? Or if your company doesn’t provide insurance, and you’re taken ill and miss three or four months? Either way, the income stops. Maybe not immediately, but very soon. Even doctors, lawyers and judges find their income dries up quickly if they’re not practicing.

Compare that to a successful business owner like Bill Gates, Donald Trump or Warren Buffet. If they take a month or two off, does their company fail? No. Does their income stop? No. If they take one month off every quarter, do they go broke? Does their company go under? Of course not.

Affiliate marketing mirrors both scenarios depending on your style of operation. For most affiliate marketing newbies, the lure of quick affiliate commissions has them firing out every type of missive they can to make affiliate sales right now, with no concern for the future. Yes, they make sales, and yes over time they may make great sales. But what happens if they stop for a few weeks, or start taking every 3rd month off? With no active promotion, their affiliate marketing commissions slow and eventually dry up completely until they start promoting again.

And if they should take ill and can’t tend to their daily affiliate marketing tasks, what then? Same result – the tap is turned off on their affiliate earnings. Sounds a lot like our description of a job, doesn’t it?

Now take the affiliate marketing professional, known in the industry as super-affiliates. Yes, they send out regularly, often daily, as in our first example. But then they spend the rest of their day building long-term resources and putting them on autopilot. Here’s what that looks like:

- choose a niche with a number of profitable affiliate marketing programs;

- write a short report with impressive content on any aspect of interest to that target market;

- Build an opt-in page, known as a squeeze page, where prospects can download your free report in exchange for joining your e-zine list;

- Put the link to the report and a few affiliate offers on a download page to send them to after they confirm their e-mail address;

- write a series of informative e-mails and place them in an autoresponder to go out to those signups on a regular basis. Be sure to have your various affiliate links wound into the copy and have a few solo ads in the mix;

- Once that whole system is in place, use external sites to drive traffic to the squeeze page. Use affiliate marketing strategies that will continue to work long-term like article marketing, podcasting, video marketing, social bookmarking, etc.

- When that entire affiliate marketing funnel is in place, start in on the next one!

As you can see, these affiliate funnels are self-sustaining; traffic comes in from the various outside sources, prospects sign up for the download and then receive your ongoing e-mails giving them more information and plenty of opportunities to follow your affiliate links to purchase products your make a commission on. It’s all hands-free from that point on, other than to review it from time to time to ensure the products and information are still relevant.

But if your income comes from a number of these funnels, taking a few weeks off here and there, or a month every quarter – even taking a 3-month holiday – will have little impact on your income. Now you have an affiliate marketing business and affiliate marketing is not just another job you created for yourself!

**************************************

Marketing mentor, coach and speaker Doug Champigny has been teaching companies new marketing strategies since the 1970′s, having owned and operated his own retail advertising agency before transferring to marketing online full-time since 1996. A recognized expert in how to market a product online or offline and master of these new marketing strategies, Doug Champigny is the creator of the PowerStart Marketing coaching program at http://www.PowerStart2010.com and the Affiliate Marketing PowerStart coaching program at http://www.affiliate-marketing-powerstart.info and is occasionally available for private 1-on-1 consultations and mentoring as well. Doug is a regular speaker at many of the live marketing events and conventions around North America – watch for him speaking live onstage in your area soon!

*******************************************

Technorati Tags: affiliate marketing business, affiliate marketing commissions, affiliate marketing funnel, marketing

Twitter This

Usuario: Password:

Bookmark This Post:

Affiliate Marketing 101: Take The Shotgun Approach To Affiliate Marketing Success

©2010 Doug Champigny, http://affiliate-marketing-domination.com. All Rights Reserved.

Professional affiliate marketing can be accomplished in many different ways, but the safest way to start affiliate marketing is to take a shotgun approach to your online activities as an affiliate.

Whereas a rifle fires a single shot with great speed and power, a shotgun uses less force but spreads out a pattern of shot that expands further the greater the distance. And that’s exactly the same pattern your marketing strategies should embrace online for maximum effect.

Rather than count just on your pay-per-click campaigns, your e-zine or your blog, spread your efforts (and the risks) over a much wider mix of affiliate promotion resources. Yes, you need to have your main focus on building your targeted opt-in list, but use every tool at your disposal to build it, especially the free tools that have been shown to work well in affiliate marketing.

These free tools include your affiliate blogging, social networking sites like MySpace, FaceBook and the like, micro-blogging sites like Twitter and web 2.0 sites like MyBlogLog, Technorati, Squidoo, HubPages, Google knol, etc. Yahoo Buzz and Google Buzz are also both powerful affiliate marketing resources when used properly, as is any site where you’re able to contact those people who have chosen to follow you.

The affiliate marketing shotgun approach has numerous advantages over other systems, like:

- Casting a wider net – the combined reach of the resources above is FAR greater than any single approach could be;

- Business Networking – you’ll make a lot more contacts both in your niche and in the affiliate marketing world by covering all of the bases;

- Spreading the risk – if all your efforts are concentrated in one area and for some reason that area doesn’t respond to an offer, you’ve made little or nothing. Since each of the resources above has a somewhat-unique community, you stand a better chance of one or more finding your affiliate offer appealing;

- Multiple signposts – Think of each link back to your blogs, squeeze pages or affiliate offers as a signpost, guiding people to the spot you’d like them to arrive at via your link. The greater the number of these signposts you have out there in a larger number of areas, the greater the chance new people will stumble across them in future. A TV or Radio ad is gone as soon as it’s over, a newspaper ad is around for a day or a week, a magazine ad is around for a month or a quarter – but your resources on the Internet can be there for years and years, with a growing potential audience each day;

- Powerful backlinks – each of the sites and resources mentioned are spidered, in whole or in part, by the major search engines. Since each backlink they find can help your search engine rankings, over time your accumulated mass of materials will help your blogs and squeeze pages rank better, thus increasing your traffic once again and hopefully your affiliate marketing commissions along with it!

To own and operate your own affiliate marketing business you should be thinking long-term, building your base of operations as you go along. Take the shotgun approach to affiliate marketing for your best shot at affiliate success!

**************************************

Marketing mentor, coach and speaker Doug Champigny has been teaching companies new marketing strategies since the 1970′s, having owned and operated his own retail advertising agency before transferring to marketing online full-time since 1996. A recognized expert in how to market a product online or offline and master of these new marketing strategies, Doug Champigny is the creator of the PowerStart Marketing coaching program at http://www.PowerStart2010.com and the Affiliate Marketing PowerStart coaching program at http://www.affiliate-marketing-powerstart.info and is occasionally available for private 1-on-1 consultations and mentoring as well. Doug is a regular speaker at many of the live marketing events and conventions around North America – watch for him speaking live onstage in your area soon!

Technorati Tags: affiliate marketing, affiliate marketing success, affiliate marketing business, marketing success

Twitter This

Usuario: Password:

Bookmark This Post: