Affiliate Marketing Domination

Affiliate Marketing Blogs Success Tips

©2010 Doug Champigny, http://affiliate-marketing-domination.com – All Rights Reserved Worldwide.

All over the Internet you’ll find affiliate marketing blogs that have been abandoned – not blogs about affiliate marketing, but blogs that would-be marketers had set up to promote affiliate opportunities. So why have these blogs been abandoned?

In some cases, the blog was set up to promote just one offer or one event – and after that’s finished, the marketer has no further use for the blog. In essence, they turned what could have been a great long-term tool into a resource that would benefit them in the short-term only. Far wiser to have a blog that covers one whole niche or popular sub-niche, so that additional offers could have been presented after the initial one ended, thereby further capitalizing the traffic flow built during that early push.

But a far more common cause of affiliate marketing blogs being abandoned is the authors’ lack of experience in marketing, which leaves them not knowing what more to blog about. For both super-affiliates and super-bloggers alike, this isn’t an issue – they know there’s always more to write about on any topic.

For affiliates, there are three common types of blog posts:

* Posts giving information of interest to your target market;
* Post giving reviews of software or services you’re promoting; and
* Posts written to drive traffic directly to the affiliate offer.

Taken in reverse order, the traffic-driving posts are really ‘pre-sell’ pages where you warm the prospect up to a particular product then send them through to the merchant’s site via your affiliate link. This type of pre-sell is especially important if you feel the salespage is weak or is missing one or more key features you think would help boost conversions. These posts are as close as you’ll come to a hard-sell attitude on your blog, so use them somewhat sparingly unless your target group is hard-core marketers or MLM pros.

Review posts are always popular, but you must be careful here. Don’t damage your reputation and credibility by writing a review for a product you haven’t actually tried yourself, and never use canned reviews written by anyone else. Where possible use screenshots to aid in your description, to help your SEO rankings for that post, and to show that yes, you really do have the product or use the service you’re reviewing. One caveat though: recent US legislation demands full disclosure on reviews, so be sure to mention it if you’re given free access to the product so you could write the review.

Finally, we come to the ‘never-ending’ source of blog posts – general information of interest to your target market. What are they interested in? Start by looking at topics covered by the products you promote, add to it the questions most frequently asked in related forums and at Yahoo Answers and similar sites. Then do a search for your niche or sub-niche on each of the main search engines and see what areas of the niche are getting the most action. Between those 3 sources you’ll always find new ideas for posts, and these informational posts are the ones that will help most in search engine placements, in attracting repeat readers and in building your credibility as an expert source in your niche or sub-niche.

While affiliate marketing blogs are just one aspect of successful affiliate strategies, they are the one area where you always have more to do and can always improve upon what’s there already. And handled properly, you’ll never need to abandon your blogs but instead will find them an ongoing source of affiliate commissions as your virtual real estate empire grows!
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Affiliate marketing mentor Doug Champigny is a featured speaker at many of the live marketing events and conventions around North America, and the author of such sites as the How To Start Affiliate Marketing Squidoo lens and the Affiliate Marketing Revealed affiliate training site.

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